Position: HOD Consumer Segment and Pricing – CBU104
Role purpose:
Overall accountability of gaining share across all priority segments, developing profitable pricing across all Vodacom Tanzania consumer segments, including Voice, Data, messaging, VAS and Int’l & Roaming within both Postpay and Prepay, Including all tactical and regional propositions
Key accountabilities:
- Win market share across all priority segments
- Develop a strong segment & pricing strategy across all consumer segments
- Ensure continuous customer insights across all priority segments
- Design and create customer insight based proposition
- Go to market End 2 End across the entire consumer segments propositions
- Consistent monitoring across all consumer Segments usage and propositions
- Drive the performance of the prepaid core business to deliver the targets
- Continuous enhancement of existing bundles/propositions to ensure profitability
- Ensure bundle pricing is competitive in the market
- Create commercial plans in accordance with company planning cycles
- Support local and regional Management reviews with quality inputs
- Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies
- Manage post-implementation reviews and recommend actions based on proposition performance
- Recruit, manage, train and motivate your team
Professional qualification,competencies, knowledge and experience:
- Degree in commercial
- Min.5-7 years’ experience of which at least four years in a relevant Marketing role.
- 3yrs managerial/supervisory/leadership experience – essential
Job Knowledge:
- Solid pricing understanding
- Strong analytics translated to consumer insights
- Strategy development and implementation
- Proposition development
- Interpreting Business cases
- Strong commercial skills
- Excellent analytical and strategic skills and focus
Job Type : Full-time
Employment Type : Permanent
Closing Date : 11-Oct-19, 11:59:00 PM