Digital Communication Officer
Job Number: 528932
Locations: Africa: Tanzania,Uni.Re
Work Type : Temporary Appointment
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, Hope.
Social media is a powerful tool to raise awareness of child rights in Tanzania and keep audiences and stakeholders updated and informed on UNICEF Tanzania’s activities in the country. It helps build public interest, highlight key challenges and generate conversations and engagement around child rights and related issues.
UNICEF’s Global Communication and Public Advocacy Strategy has highlighted the need for a ‘digital first’ approach in line with the growing influence of digital media across the world. Internet penetration is growing significantly in Tanzania with the number of internet users rising to 23 million in 2018, with the majority of those using their handsets to go online. Mobile phone use has surged in Tanzania and other African countries over the past decade, helped by the launch of cheaper smartphones and data services. Social media is becoming increasingly more relevant in Tanzania especially in urban centers and in the country’s largest cities. Tanzania has a growing population of young people who are the most active users of social media. Social media, therefore, must be an integral part of UNICEF’s advocacy and communication strategy and a key tool in our engagement with young people.
UNICEF Tanzania launched its country website in 2012 and its social media sites in August 2011. Over the last year or so, there has been an increase in UNICEF’s voice, reach and engagement on social media platforms-Facebook and Twitter. In line with GCPAS and the ‘digital first’ strategy, TCO was successful in reaching out to audiences through a proactive social media approach. UNICEF engagement on social media led to an increase of over 5000 followers on Facebook and over 15000 followers on Twitter, over the last one year. TCO has also engaged with digital influencers to further boost our reach and engagement.
There is scope to do a lot more. There are more than 14 million active internet users in the country and social media is increasingly being used by young people to stay connected. It is a critical opportunity for UNICEF to connect with the growing online audience and maximise our brand, reach and engagement on digital platforms.
In order to take forward and strengthen UNICEF’s Voice, Reach and Engagement, the Communication, Advocacy and Partnerships team is recruiting a Digital Communication Officer to support content creation and design as well as managing office’s social media analytics
How can you make a difference?
Summary of key functions/accountabilities:
Online Communication Strategy:
Provide support the Communication Specialist in the implementation of the online communication strategy. Ensure that UNICEF CO social media channels are regularly updated and contribute to create a discourse around key priority areas, engaging in the discussion millennials, adolescents and young people, key influencers, media and other key stakeholders.
Duties and Tasks:
- Keep UNICEF’s social media channels up-to-date following UNICEF corporate guidelines and taking into account the new branding strategy
- Ensure TCO website is updated and reflects the work at the CO level
- Identify key influencers and partners that can help amplify UNICEF’s voice and interact with them on regular basis.
- Support online reputation management
- Support effective linkages and consistency across messaging with U-Report, IoGT, VoY blog.
- Content Production:
- Ensure that the production of communication products and materials for social media channels and other digital platforms is timely executed and followed up to support country online communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
Duties and Tasks:
- Support digital content production across all of UNICEF Tanzania’s social media platforms and website.
- Produce creative advocacy and communication materials (e.g. infographs, images, videos Facebook posts, tweets, photo galleries, social media packages, etc.) for digital platforms, printing and other purposes that meet UNICEF standards.
- Draft and edit content for social media that meet UNICEF standards.
- Establish or maintain an up-to-date documentation centre for communication materials including publications photographs, audio-visual materials, web resources and share images selectively, after consulting the supervisor, with external media, partners, the Regional Office and HQ.
- Recommend appropriate information and communication materials for use on social media platforms.
- Recommend established contacts, networks, resources and processes to support online communication activities.
- Monitor the public perception of UNICEF on digital platforms and recommend appropriate action to maintain a positive image for the organization and support to the issues it promotes. For this the use of social media analytic/listening tools will be required.
- Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.
- Review best practices in using social media platforms to engage younger segments of the population
- Monitor results of social media advocacy campaigns and produce monthly analytics reports.
- Support content for UNICEF TCO Intranet
- Campaign support especially for CRC:
Provide assistance to develop, implement and M&E digital campaigns, ensuring regular contact with creative agencies, vendors, partners involved in campaigns is established.
Duties and Tasks:
- Produce concept notes and briefings for the selection of creative agencies to be engaged in the design of digital campaigns.
- Coordinate inputs from programme sections and make sure the narrative of the campaigns is aligned with UNICEF Tanzania priorities.
- Liaise with agencies and partners and provide the information required.
- Give inputs to improve creative proposals and online media plans in order to amplify the impact of the campaigns.
- Follow up campaign implementation and performance.
To qualify as an advocate for every child you will have…
- Bachelor’s degree or equivalent in relevant discipline including social sciences, journalism, and/or humanities
- Sound Knowledge of computer skills (e.g. website creation), video skills are essential.
- Good knowledge and understanding of social media trends
- Proven knowledge on digital content development
- At least 2 years work experience on social media and digital content development
Good communications skills;
- Ability to perform multiple tasks without compromising quality
- Good writing, editing and presentation skills in both English and Swahili language
- For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.
View our competency framework at
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
This is a TA 364 Days.
Opening Date Fri Jan 03 2020 09:00:00 GMT+0300 (East Africa Time) E. Africa Standard Time
Closing Date Fri Jan 17 2020 23:55:00 GMT+0300 (East Africa Time)
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