A direct mail cover letter is similar to a cold call cover letter, the main difference being you are not applying to a single company with a single position in mind. Instead, you are “blanketing” as many companies you can at once and therefore trying to send out a general cover letter that can work for them all.
Because of this, we don’t recommend this strategy to our students. It is generally pretty ineffective and a waste of your time or resources.
There is rarely a time when “tailoring” your resume to a specific company and position is not the most effective strategy. However, if you are really short on time (and possibly ambition), here is an example of a direct mail cover letter you can reference.
Dear [INSERT HIRING MANAGER’S NAME],
Regarding the [INSERT JOB TITLE] position currently advertised on Monster.ca , please find attached a copy of my resume for your consideration.I’m looking to gain practical experience within [INSERT INDUSTRY SECTOR] and feel that a part-time position within your company would help me to demonstrate the abilities I have.
INCLUDE IF YOU HAVE UNDERTAKEN WORK EXPERIENCE
I have been studying [INSERT RELEVANT DEGREE] and have already gained some experience as a [INSERT JOB TITLE] at [INSERT COMPANY NAME] where I [INSERT KEY RESPONSIBILITY OR ACHIEVEMENT].
I believe my skills in [INSERT KEY SKILLS] would make me a positive addition to your team. If you would like to get in touch to discuss my application and to arrange an interview, you can contact me via [INSERT PHONE NUMBER OR EMAIL ADDRESS].
I look forward to hearing from you soon.
Yours sincerely,
[INSERT NAME]