The cold call cover letter is appropriate when you are applying to a position that is not necessarily listed on a job board or advertised anywhere. And for that reason, it can be a little tricky.
You really need to blow the hiring manager away in order for them to grant an unsolicited interview request, so there a re a few key things to remember. Most importantly, you really have to do your research and demonstrate that you know the company and position inside out.
After that, it really pays to address the letter to a specific person. Simply writing “To Whom It May Concern” is a great way to have the letter filed under G (for those keeping track that’s the Garbage).
Finally, this letter needs to be all about “pizazz”. Since the reader wasn’t expecting to receive this, you really need to catch their attention and sell yourself, but most importantly, quickly demonstrate how you will add value to their company.
