TRADE MARKETING & BRAND COMMUNICATION EXECUTIVE
Media, Dar Es Salaam, Tanzania
The role holder will be responsible for the following: • To deliver marketing interventions for our esteemed direct and indirect Channel Partners within the designated region with the intent of growing subscribers’ base and revenue.
Media, Dar Es Salaam, Tanzania
The role holder will be responsible for the following: • To deliver marketing interventions for our esteemed direct and indirect Channel Partners within the designated region with the intent of growing subscribers’ base and revenue.
JOB DESCRIPTION
- Implement, monitor and manage all agreed Brands and Marketing Plans for the Direct and Indirect Channel Partners (Mega Dealers, Super Dealers, Branded Stores, Moms & Pops, LMOs, Retail stores etc) within the designated region
- Formulate, develop, initiate and brief in relevant, suitable and cost-effective Marketing Initiatives (advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand and equity for client’s brand across the Channel
- Develop and implement Channel Partners’ growth plan in line with Financial Year target.
- Develop and implement a trade marketing PICOs across channels to be replicated in all POSstablish key requirements for ATL & BTL inclusion within the annual Channel Partners plans and joint advertising campaign for the region
- Ensure Channel Partners produce effective customer experience and service to end-users
- Take delivery and stock of all out and in-bound marketing consignments (Promotional Items) to ensure contact delivery and accountability and manage payment to courier operatives and agencies
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers and production managers, to market products and services
- Execute brand activities on-ground, ensuring optimum cost management
- Regular feedback to Manager regarding the following: Trade development Success with promotions / displays
- Drive brand sales performance
CANDIDATE SPECIFICATION
Experience: 5 years
Education Level: Degree
Qualifications: 5 years senior Sales and Marketing/ Product management experience
Knowledge Of Marketing Management and Customer Centric