{"id":9419,"date":"2019-01-11T23:55:59","date_gmt":"2019-01-11T20:55:59","guid":{"rendered":"https:\/\/www.unistoretz.com\/magazine\/?p=9419"},"modified":"2019-01-11T23:55:59","modified_gmt":"2019-01-11T20:55:59","slug":"15-questions-about-online-advertising","status":"publish","type":"post","link":"https:\/\/www.unistoretz.com\/magazine\/15-questions-about-online-advertising\/","title":{"rendered":"15 Questions About Online Advertising"},"content":{"rendered":"<h4>Book Synopsis<\/h4>\n<article id=\"synopsis\" aria-expanded=\"false\">\n<div class=\"readmore--content\">\n<p>The real question of course is: Does online advertising work?<\/p>\n<p>Isn&#8217;t it time that somebody tried to deconstruct all this bul****t?<\/p>\n<p>Unfortunately, it&#8217;s impossible to give a simple answer to this apparently straightforward question.?<\/p>\n<p>For starters, this is not a single question, but at least three different ones. The right question to ask would be: for whom does online advertising work?<\/p>\n<p>Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less &#8220;interacts&#8221; with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?<\/p>\n<p><strong><a href=\"httpsss:\/\/www.obooko.com\/free-business-and-management-books\/15-questions-online-advertising-moruzzi\" rel=\"nofollow noopener\" target=\"_blank\">REGISTER\/SIGN IN HERE TO DOWNLOAD THE BOOK<\/a><\/strong><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Book Synopsis The real question of course is: Does online advertising work? Isn&#8217;t it time that somebody tried to deconstruct all this bul****t? Unfortunately, it&#8217;s impossible to give a simple answer to this apparently straightforward question.? For starters, this is not a single question, but at least three different ones. The right question to ask [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-9419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"_links":{"self":[{"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/posts\/9419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/comments?post=9419"}],"version-history":[{"count":0,"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/posts\/9419\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/media?parent=9419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/categories?post=9419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unistoretz.com\/magazine\/wp-json\/wp\/v2\/tags?post=9419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}